Identity System

Yellow Deli has an identity system that has always intrigued me from when I first became familiar with the restaurant. The logo contains flowy writing and flowers which carries into the rest of their theme with the restaurant décor and menu. The menu also consists of flowy writing that looks as if someone doodled on the entire menu. I love how the logo and menu designs tie into the design of the restaurant. The nature and free form flow of everything ties together well. Although the designer is not stated on their website, for more information their website is: http://yellowdeli.com/oneonta