The Fed Ex logo has always been one of my personal favorite’s because of it’s color choice and font style. It’s simple and straightforward but what makes it unique is its “hidden” arrow. If you look at the white space in-between the “E” and “x” you can see a right-facing arrow. The “hidden” arrow can be seen as a subliminal symbol for speed and precision. The minimalist approach to this design is completely captivating and clean.
Graphic Design Fall 2018 