Beauty Bakerie is a makeup brand whose identity is based around that of a bakery. Many of their products resemble items that relate to a bakery. The photos shown below include a powder, which they call flour, that is packaged like a bag of flour. The other image below shows a foundation, that is called “cake mix.” All of their packages, logos, and even stores are made to look like a bakery, or things you would find there. This is a creative, memorable, and different way of selling makeup, which is a very competitive industry. You can visit their website here.
Graphic Design Fall 2018 