When Airbnb decided to redesign their logo, they had focused their attention on having one, more iconic symbol. The company had asked DesignStudio to accomplish this. So, they had simplified the logo from the word “Airbnb” to just the icon. The icon takes into consideration all four aspects of what the company is really about, which is a very good idea as far as creating a visual identity for themselves. This design makes it more internationally friendly, as the unique symbol is recognizable virtually anywhere, whereas the brand name would pose a language barrier. Also, with unique colors and patterns used in advertising, versatility with such a simple design is not much of an issue. Such an identifiable shape makes it easier for marketing, too (in regards to printing and branded products). I think this new design was a very clever idea.
Graphic Design Fall 2018 