Positive & Negative Space

A common logo often seen is that of Fedex. Whether it be commercials, packages, trucks or stores, it is a fairly popular image. This logo shows a good use of positive and negative space due to its subliminal hidden image. The arrow slyly put in-between the e and the x is eye-catching, and makes you think if it was put there on purpose or what it is strategically supposed to mean. The subtle image hidden in the logo gets people talking, and ultimately makes it a good use of positive and negative space. The Fedex website can be found here.