Saul Bass designed the Girl Scout’s logo in 1978. The Girl Scouts program is meant to teach young girls important life skills like leadership, technology, outdoors skills and many more. The Girl Scout Leadership Experience makes these life lessons fun through fun activities like earning badges, going on trips, selling cookies, exploring science, getting outdoors, and doing community service projects. The Girl Scout logo is green and white and consists of three faces of women, diagonal to one another. Through the use of positive and negative space the logo is simple but is able to have meaning. Saul Bass has also designed the AT&T, Dixie, United Airlines, and the Quaker oats logos.
Graphic Design Fall 2018 