The McDonalds logo is a logo that uses the design technique of ambiguity of positive and negative space. McDonalds is a very popular fast food restaurant and their logo can be easily spotted. Most people recognize their logo which is known as “the Golden Arches.” However, these “Golden Arches” can also be seen as an “M” to represent McDonalds. The simplicity of this logo makes it unique and very recognizable. The positive and negative space is equally balanced and the use of the color yellow helps make this logo standout. This simple yet extremely popular logo was created by Jim Schindler. Here is where you can read more about Jim and the McDonalds logo.
Graphic Design Fall 2018 
The “Golden Arches” or famous McDonald’s logo is definitely a great example of a company who used positive and negative space in a logo to their advantage. As you said, this logo can be easily spotted, whether it’s in a magazine or even if it’s miles away standing tall outside of the fast food restaurant. I think making the logo so simplistic years ago was a fantastic idea. Many restaurants go through so many logo changes to keep it up to date yet McDonald’s really doesn’t have to do that. The red and yellow colors of the logo draw your attention, while the positive and negative space of this logo has become a universal language.
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