Ambiguity of Positive and Negative Space

The logo in this picture is from NBC, which stands for National Broadcasting Company. This logo that has now been around since 1986 is one of the most widely recognized logos. I have always found this one intriguing due to the creative use of negative space. As you may know, the image represents a peacock with the white negative space in the middle being the body and the colorful shapes being the feathers. The now 6 feathers are meant to represent their 6 divisions: news, sports, entertainment, stations, network, productions. When the peacock first originated, the designers John Graham and Herb Lubalin meant for it to symbolize the increase in colored programming. As the logo changed over many years, the modern peacock logo was designed by Steff Geissbuhler, and has been slightly modified since. The use of the negative space is simple yet affective, because the audience can still recognize the picture right away. I think the logo has developed into a clean and creative piece, and their website can be found at, https://www.nbc.com/