seen in the real world

This jar of salsa I bought from the store recently has a very interesting logo. The name of the brand is “Que Pasa” which is spanish for “whats up” the use of the speech bubble was interesting because for 1 it does a great job of using negative space and 2 it makes it easier for someone who doesn’t speak spanish to understand what the brand is trying to communicate. The doodles around the speech bubble also serve as telling the customer that this is a fun, lively and delicious dip.