I saw this poster as I was walking in the Fine Arts Center, and out of all of the posters hanging, this one stuck out to me most. Although I believe the kerning is a bit unbalanced in spots, this poster communicates a very open concept for the space. The inclining door supports this as its open door lets out light and a trio of colors that spread to the bottom of the page. The title of the headline is very contrasting to the rest of the colors and background of the page, therefore sets a bold statement. The vertical text, although difficult to read, help bring movement to the page as well as the words that follow inside the white borders. The leading is very tall so the text is very easily read. With these aspects, the design will help guide the eyes to all corners of the page which is a major plus, since this is about great scholarship information!
Graphic Design Fall 2018 