I was initially attracted to this item because it would be something I’d buy for myself, or as a joke gift. The packaging is simple but they have a font that you would expect to come with a funny gag-ish gift, but it’s not so much a joke that they used a “stupid” typeface like Comic Sans. The packaging has a lot of white space and the text is short and sweet, so your eye goes immediately to the caricature of a gnome peeking out from the grass. The type and the image makes it clear what the object is that you’re buying and also looks pleasant enough to make you believe it’s not going to burn your skin alive if you put it in a bath and then bathe in that gnome water (which would seem to be the case in the scenario that the packaging looked like crap). The company’s logo looks reputable but also simple.
Graphic Design Fall 2018 