Saul Bass (1920 – 1996) is an iconic name in the graphic design world. As a child growing up in New York City, his drawings were the beginning of his career. After taking art classes during college, he left New York for California where his work for advertising agencies and logo companies took him incredibly far. His logos and other designs are famous, many of which we’ve seen in films, posters, or next to the name of big companies. Bass had a simple, minimalistic style that he contributed to many of his. works. This, however, did not lessen the effect that they brought to his clients and viewers. Bass was, “committed to injecting life into these graphics, making them as much a part of the cinematic experience as anything else”. Introducing his signature “kinetic type,” Bass’ letters dashed and moved across the screen and frequently incorporated images other than text.
Graphic Design Fall 2018 