In this book the evolution of graphic design is discussed. I found it to be quite interesting that as times and technology changed so did styles and techniques used in design. Where heavily embellished lettering was later traded for clean simplistic styles when new methods of printing came out and how black and white led to color contrast when chromolithography allowed for the use of multiple colors. Not only did technology change print but so did current events. The more serious the event the more bold the designs became. Such as during war and internal political struggles. A good example being World War 2, anti nazi posters.
Graphic Design Fall 2018 